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Enjoy.
What I did before . . .
Branding, positioning, messaging, perceptions, women — that’s been my focus for 30+ years – working with companies from Avon to HBO to Saks to Sony to Canyon Ranch to Pitney Bowes. Partnering with my (then) husband at Frankfurt Balkind, we had offices in NY, San Francisco, LA, and even DC for a minute. Our agency won every industry award and was consistently on the cutting edge – cable, telecoms, networking, digital documents, the internet, the rise and rise and fall of the dot.coms and their re-emergence as 3.0. We sold some 6 years ago and have since separated but remain friends and business partners, working together with entertainment marketing agency Bemis Balkind in Los Angeles and brand strategy and communications group Strat B in New York.
Seems I’ve been part of every trend, starting with those quintessentially U.S. social movements . . . born and raised in Little Rock as the integration crisis peaked; at university as the Vietnam draft got underway; started career in San Francisco in time for free speech, legalized abortion, the pill, the pot, Haight Ashbury, and woman’s lib; a move to New York City and work in video production, marketing, pr, and brand strategy; married husband who had been my client at Harriett Levin Associates, a marketing company I was getting off the ground …
Unquestionably, the best thing I ever did was to have our son Devin, now an entrepreneur with his own ventures, Beex.org and sarapisfoundation.org. With his dad from Johannesburg, South Africa, we were fortunate to expand our understanding of how the world works through traveling to amazing places with wondrous cultural reference points.
Now I’m busy living what I call Phase Three:
1) Youth, education and figuring it out;
2) Having a wonderful family and career;
3) On-my-own again with all the excitement and adventure that entails.
Come, join me.
Harriett Levin Balkind
Founder & Director
harriett@snoety.com
